Your Course

Your New Dimension PR Service home study course starts with a comprehensive introductory manual and eight tutorials.

You take the course at your own pace, with no time limit. There are written assignments for all the tutorials - with supplementary exercises if required - and all are personally assessed by Mike Truscott, your course author and tutor.

Tutorial 1 - headline writing. An excellent introduction to the crisp, concise writing required for the media.

Tutorial 2 - news value. How to identify and develop the raw material that can be converted into newsworthy stories for successful press releases.

Tutorial 3 - writing for the press. The techniques and "tricks of the trade" required for winning the best results in this enjoyable and very profitable field of writing.

Tutorial 4 - speech reporting. How to spot and develop the "hidden" five per cent of an otherwise dull speech that can make a great press release.

Tutorial 5 - advertorials, advertising features. More substantial writing opportunities - a chance to multiply your earnings.

Tutorial 6 - press photographs. How to use photos to best advantage with your press release (NB: NOT how to take them - leave that to the professionals!)

Tutorial 7 - planning a PR campaign. How to create and develop a sustained programme of press releases for ongoing publicity - and maximum profits for you!

Tutorial 8 - support services. More money-spinning "extras" - newsletters, sales letters, speech-writing, each a potential profit centre in its own right.

Your manual and tutorials are printed and posted to you.  Then all your tuition is conducted by email unless you request otherwise.  We are perfectly happy to do it all by post, at no extra charge, if you prefer.